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[New Research] Mobile Software Trends: Why B2B Marketers Can’t Afford to...
It’s the start of a new year—the time of year when business experts like to start spouting predictions and trends to look out for in 2015. But this isn’t going to be one of those posts. (Spoiler alert:...
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The Top 20 Most Popular Email Marketing Software Solutions [Infographic]
We’ve said it before, and we’ll say it again: email marketing is not dead. When I think about all the potential software solutions a business might need, some of the first that come to my mind across...
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Oracle Eloqua vs Marketo: Which Enterprise Marketing Automation Software is...
When large, enterprise marketing teams embark on the search for marketing automation software, two popular options often pop up in the debate: Eloqua vs Marketo. According to PepperGlobal, Marketo is...
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10 Sales Lessons from House of Cards’ Frank Underwood
Love him or hate him, you have to admit, Frank Underwood has some pretty strong salesmanship skills. In honor of the hit Netflix series, House of Cards, and its season 3 premiere today, I’ve gathered...
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The Top 20 Most Popular DAM Software {Infographic}
Digital assets are a product of our online world. Between the thousands of pictures we take every year, our music and documents, we all have a lot of information to store. In the business world, the...
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10 Outstanding SEO Resources for Software Marketers
If you’re in B2B marketing, then you likely already know how important it is for your website to appear high in search engines for targeted keywords related to your software. If you’ve been living...
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6 CRM Trends to Look For in 2016
Is it really almost the end of January? When I started making this list of CRM predictions in early November, I thought there would be plenty of time before the New Year arrives for me to digest my...
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MailChimp vs Constant Contact: Which Email Marketing Software Reigns Supreme...
Update 12/1/16: Based on the feedback we’ve received in the comments of this post, as well as new product updates from both Constant Contact and Mailchimp, this post has been updated to reflect more...
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The 20 Most Popular Business Intelligence Solutions [Infographic]
As of 2013, there are over one quadrillion gigabytes of data stored on the internet: to be sure, we are living in an Information Age. The real question is what to do with all that information. Many...
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Free CapterraGrams: 10 B2B Holiday Cards to Share with Your Favorite Software...
No matter what you celebrate this time of year, B2B Marketers—especially those in the software industry—have some holiday wishes in common. We’ve put together these ten B2B Holiday Cards (what we’ve...
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